Looking ahead to 2022, Nascar is working with Genius Sports on how the sanctioning body can help reshape the way the sport is wagered on. 'They've been at the forefront of bringing innovative content and gaming options to fans for several years, reminding everyone that the rush of betting races is the perfect complement to watching them.” “We're thrilled to renew and expand our partnership with Nascar,' Chad Millman, chief content officer from The Action Network, said. In October, Fubo Sportsbook became the fourth authorized gaming operator of Nascar, joining BetMGM, Penn Interactive and WynnBET.Īmong the enhancements for Nascar’s sports betting program is a redesigned Nascar BetCenter from The Action Network, which includes unique content creation.

“It’s hard to convert a fantasy football fan to NASCAR, but you can do it with football betting with something like BetMGM, which has other types of betting.” “There are a ton of users for fantasy but they’re already fans of the sport,” Solosky said. Unlike fantasy sports, which is a market in itself, the people who participate in sports betting and aren’t familiar with the sport may go from being a casual fan to a die-hard fan. With a booming market, Nascar believes this is a unique way to convert people to become fans of stock car racing. “There aren't a lot of people who have this experience and we're demystifying it at the league level.” “I think Nascar is not alone in this in that all of the leagues see it as a way to monetize and grow the sport,” Solosky said.

Nascar the game